JBL is a renowned name in entertainment, mobile accessories, speakers and more. When it partnered with Kolkata Knight Riders as one of its sponsors for the prestigious Indian Premier League, it needed an equally sound partner to promote the association. It found one in us! Taking the brand to a global platform was both challenging and exciting. Capturing the attention of millions of spectators, both on and off field, gave us the adrenalin rush we needed to give it our best shot.
To promote the young, energetic and aspirational brand, we created a bouquet of marketing and communication collaterals, keeping in mind its core target audience. To reach out to them and inform them about the association, we designed mailers, contest posts and posters to name a few. Field booths along with some merchandise played a crucial role in taking the brand to new heights of popularity. The whole campaign empowered JBL to win the marketing game it had its eyes on. Have a look at the work here.